Watch the Clock: Timing and Email Marketing

by Bill Good Marketing on April 13, 2012

emailI found a fascinating study on email marketing, and I will make you a deal. I am building out my LinkedIn Connections. I want to be connected to people in financial-services who are focused on marketing.

Here’s the deal: Send me an invite to connect. Request link to “The best study on email marketing.”  You can use this email address:  bg@billgood.com. I will send you a link to the most fascinating study of the best times to email that I have ever seen.

Here’s a flavor of what you will learn.  Before you click to the next page for the answers, answer these three questions:

What is the worst time to send an email?

– 6 a.m.–10 p.m.

– 10 p.m.–6 a.m.

– 12 p.m.–2 p.m.

When are financial-services emails most likely to be opened?

– 6 a.m.–10 p.m.

– 3 p.m.–5 p.m.

– 5 p.m.–7 p.m.

When are the highest click-through rates?

– Monday

– Friday

– Saturday

– Sunday

 

The Truth About Email Marketing

WorstTimeAnswer  FinOpenAnswer 

Hover your mouse over the question for the answers

By the way, the study I’m offering you will also answer this question: How many times can you email per month?

Send me that LinkedIn invite.

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