by Bill Good Marketing on November 4, 2014



Please Attend My Educational Webinar:
Thursday, November 6th
10:00 A.M. Eastern Time
Register Here


… you get seven things right. Miss on one of these, and you will struggle. Miss on two, and your seminars are most likely unprofitable.The good news is: these seven factors below can be mastered. Get these stats in “the zone,” all working together. Your seminars will smoke.In this webinar, you will learn how to control:

Acceptance Rate. It’s the invitation that brings them in. You need about 0.8 of a percent response for your seminar to be profitable. If too few people accept your invitation, your goose could be cooked right from the start. If too many accept, you probably committed another host of sins. In this section, I will show you how to get your response rate in range.

Show-up Rate.
 You need 80% of the people who signed up to show up. This one is really not all that hard to handle … if you know exactly what to do.

Appointment Request Rate.
 This is the big one. This statistic is all about you. If you give a dull, boring presentation, no one wants to come see you for more dullness. But believe it or not, you can be anything but dull and still not get this statistic in range. I will show you the key points to look for.

Appointment Set Rate. This one is relatively easy to control. There are a couple of “gotchas.” But I will show you how to avoid these.

Appointment Show-up Rate. This needs to be in about the same range as your set rate. Again, relatively easy to control as long as the “gotchas” don’t “getcha.”

Close Rate. This is all about your selling skills. I will show you what the stat has to be. If you are not already there, you have some work to do. But I will point you in the right direction.

Post Seminar Lead Management.
 What happens to the people who do not come in for an appointment? Or do come in but don’t buy? Chuck ’em? Not in this playbook. As you should know, some people are shopping for an event that could be months, or even years down the road. Who lands these? You? A competitor?

Important Note: This seminar is complimentary. There is no obligation of any kind. We consider this part of your CME—Continuing Marketing Education.

Register Here

Thursday, November 6th
10:00 A.M. Eastern Time


I do hope to see you on the webinar.

Bill Good,
Chairman of Bill Good Marketing

Your speaker for this webinar is Bill Good.

Bill is Chairman of Bill Good Marketing. He was named one of the five top coaches by Wealth Management magazine, and he wrote the book on prospecting, “Hot Prospects.”He has personally given thousands of seminars, and has coached thousands of advisors through tens of thousands of seminars.You don’t want to miss this webinar.


Copyright 2014. Bill Good Marketing, Inc. All Rights Reserved.

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