Survey Claims Financial Advisors Could Lose Clients

by Bill Good Marketing on April 23, 2011

I hate to say, “I told you so,” but I told you so, and I’ve been telling you so for over 20 years.

A primary reason for client dissatisfaction and desertion is: I don’t hear from my advisor _______. Fill in the blank with: “ever” or “often enough.”

Financial Advisor Magazine has just validated this again.

But survey results found that 25% of respondents are considering moving assets from their advisor in the next year. It seems that frequency of contact between advisor and client is the key to customer satisfaction. According to the survey, only 24% of investors who have contact once per year or less are “very satisfied” with their advisor, while 63% of those with more frequent contact are “very satisfied.”

Read Investors Set to Dump Financial Advisors here.

Are you in danger of losing clients? Suggestion: Visit “Surefire Client Retention” on my website. Download “Strategy #1: Keep What You’ve Got.”

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