Referrals Without Asking

by Bill Good Marketing on June 15, 2015

 

 


Referrals Without Asking

Please attend “Referrals without Asking”—an educational webinar featuring Bill Good.

Thursday
June 18th
4:15 p.m. ET
Register Here
Friday,
June 19th
12:00 Noon, ET
Register Here


Back in the 1990s, I became the first sales manager in world history to tell his sales team, “Quit asking for referrals. It’s killing us.” No sales manager, coach, or guru has ever told you that, did they? Let me be the first.

In this webinar, you will learn:

  • Why you should rarely ask for referrals.
  • The only exception to the “don’t ask” rule.
  • How to increase the unsolicited referrals you live for.

Who should attend?

Veterans—you have to grow your business. Clients are dying and the heirs take the money and run. It takes two or three new clients to replace one you lose. Realistically, you are not going to go back to cold calling, are you? So you better learn how to ratchet up your referral business.

Junior Partners—You need “referral best practices” right out of the gate.

Advisors on a Plateau—You have heard it said, “Keep doing what you’re doing and you will get what you got.” You have not tried this before. You owe it to yourself and your family.

Webinar Outline

Thinking of you first. Face it, if you are average, at least 40% of your clients have another advisor. To get more than your fair share of referrals, when your clients are in a social situation where referral for a financial advisor is appropriate, they must think of you first. I will show you how.

Spreading the word. Your clients need to be talking about you in such a way that their friends know they are happy with you. You have to give your clients something to talk about. I will show you how.

Close the gap. You have had countless clients tell you, “I referred you to a friend at work.” But the friend never called. That’s the “referral gap”—the difference between the number of clients who refer you and the number of referrals you actually receive. The gap is staggering—as many as 20% of your clients, when surveyed, say they have provided a referral in the last 12 months. But you only got 3% (or other low number), correct? 17% is your referral gap. I will show you how to close the gap.

Thursday
June 18th
4:15 p.m. ET
Register Here
Friday,
June 19th
12:00 Noon, ET
Register Here

Who Can Attend?

This course is open to any financial advisor with at least one client.

Who will benefit most?

Advisors with several hundred clients who want to grow but prefer organic growth.

You will also learn:

  • Why asking for referrals hurts your brand.
  • How to thank clients for their referrals and in the process develop more referrals.
Thursday
June 18th
4:15 p.m. ET
Register Here
Friday,
June 19th
12:00 Noon, ET
Register Here

Best,

Bill Good



Copyright 2015. Bill Good Marketing, Inc. All Rights Reserved.

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