Get Ready for Fall Seminar Season

by Bill Good Marketing on July 6, 2015

 

 

 

Get Ready for Fall Seminar Season

 


Please attend my educational webianar:

Thursday, July 9th
12:00 Noon, Eastern Time

Register Here

and

Friday, July 10th
10:00 A.M. Eastern Time

Register Here

GET READY FOR FALL SEMINAR SEASON

YES, SEMINARS WORK TODAY IF …

… you get seven things right. Miss one of these “seminar success factors,” and you will struggle. Miss two and your seminars are most likely to be unprofitable.

The good news is, these seven factors can be mastered. Get these stats in “the zone,” all working together. Your seminars will smoke.

In this webinar, you will learn how to control:

Acceptance rate. It’s the invitation that brings them in. You need about .8% of a response for your seminar to be profitable. If too few people accept your invitation, your goose could be cooked right from the start. If too many accept, you probably committed another host of sins. In this section, I will show you how to get your response rate in range. The key, of course, is the invitation. And I will show you some good ones and some bad ones.

Show-up rate. You need 80% of the people who signed up to show up. This one is really not all that hard to handle … if you know exactly what to do.

Appointment request rate. This is the big one. You can fill the room with prospects who could be ideal clients … and your seminar could fail. And it could fail even if you give an excellent presentation.

Appointment set rate. This one is relatively easy to control. There are a couple of “gotchas.” But I will show you how to avoid these.

Appointment show-up rate. This needs to be about the same range as your set rate. Again, relatively easy to control as long as the “gotchas” don’t “getcha.”

Close rate. This is all about your selling skills. I will show you what the stat has to be. If you are not already there, you have some work to do. But I will point you in the right direction.

Post seminar lead management. 
Another big one!! As many as half your attendees are shopping for an event down the road. What happens to them? Chuck ’em? Not in this playbook. Who lands these? You? A competitor?

Important Note: This seminar is complimentary. There is no obligation of any kind. We consider this part of your CME—Continuing Marketing Education.

Thursday, July 9th
12:00 Noon, Eastern Time

Register Here

and

Friday, July 10th
10:00 A.M. Eastern Time

Register Here

I do hope to see you on the webinar.


Bill Good,
Chairman of Bill Good Marketing
 


Your speaker for this webinar is Bill Good.
 

Bill is Chairman of Bill Good Marketing® . He was named one of the four top coaches by Wealth Management magazine, and he wrote the book on prospecting, “Hot Prospects.”

He has personally given thousands of seminars, and has coached thousands of advisors through tens of thousands of seminars.

You don’t want to miss this webinar.

 


Copyright 2015. Bill Good Marketing, Inc. All Rights Reserved.

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