Get Ready for Fall Seminar Season

by Bill Good Marketing on July 6, 2015

 

 

 

Get Ready for Fall Seminar Season

 


Please attend my educational webianar:

Thursday, July 9th
12:00 Noon, Eastern Time

Register Here

and

Friday, July 10th
10:00 A.M. Eastern Time

Register Here

GET READY FOR FALL SEMINAR SEASON

YES, SEMINARS WORK TODAY IF …

… you get seven things right. Miss one of these “seminar success factors,” and you will struggle. Miss two and your seminars are most likely to be unprofitable.

The good news is, these seven factors can be mastered. Get these stats in “the zone,” all working together. Your seminars will smoke.

In this webinar, you will learn how to control:

Acceptance rate. It’s the invitation that brings them in. You need about .8% of a response for your seminar to be profitable. If too few people accept your invitation, your goose could be cooked right from the start. If too many accept, you probably committed another host of sins. In this section, I will show you how to get your response rate in range. The key, of course, is the invitation. And I will show you some good ones and some bad ones.

Show-up rate. You need 80% of the people who signed up to show up. This one is really not all that hard to handle … if you know exactly what to do.

Appointment request rate. This is the big one. You can fill the room with prospects who could be ideal clients … and your seminar could fail. And it could fail even if you give an excellent presentation.

Appointment set rate. This one is relatively easy to control. There are a couple of “gotchas.” But I will show you how to avoid these.

Appointment show-up rate. This needs to be about the same range as your set rate. Again, relatively easy to control as long as the “gotchas” don’t “getcha.”

Close rate. This is all about your selling skills. I will show you what the stat has to be. If you are not already there, you have some work to do. But I will point you in the right direction.

Post seminar lead management. 
Another big one!! As many as half your attendees are shopping for an event down the road. What happens to them? Chuck ‘em? Not in this playbook. Who lands these? You? A competitor?

Important Note: This seminar is complimentary. There is no obligation of any kind. We consider this part of your CME—Continuing Marketing Education.

Thursday, July 9th
12:00 Noon, Eastern Time

Register Here

and

Friday, July 10th
10:00 A.M. Eastern Time

Register Here

I do hope to see you on the webinar.


Bill Good,
Chairman of Bill Good Marketing
 


Your speaker for this webinar is Bill Good.
 

Bill is Chairman of Bill Good Marketing® . He was named one of the four top coaches by Wealth Management magazine, and he wrote the book on prospecting, “Hot Prospects.”

He has personally given thousands of seminars, and has coached thousands of advisors through tens of thousands of seminars.

You don’t want to miss this webinar.

 


Copyright 2015. Bill Good Marketing, Inc. All Rights Reserved.

To unsubscribe from our exclusive emails, click here. Please allow two weeks for your request to be processed.
We apologize for any interim emails you may receive.

Bill Good Marketing, 867 E 9400 S, Sandy,UT 84094 (800) 678-1480

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Referrals Without Asking

by Bill Good Marketing on June 15, 2015

 

 


Referrals Without Asking

Please attend “Referrals without Asking”—an educational webinar featuring Bill Good.

Thursday
June 18th
4:15 p.m. ET
Register Here
Friday,
June 19th
12:00 Noon, ET
Register Here


Back in the 1990s, I became the first sales manager in world history to tell his sales team, “Quit asking for referrals. It’s killing us.” No sales manager, coach, or guru has ever told you that, did they? Let me be the first.

In this webinar, you will learn:

  • Why you should rarely ask for referrals.
  • The only exception to the “don’t ask” rule.
  • How to increase the unsolicited referrals you live for.

Who should attend?

Veterans—you have to grow your business. Clients are dying and the heirs take the money and run. It takes two or three new clients to replace one you lose. Realistically, you are not going to go back to cold calling, are you? So you better learn how to ratchet up your referral business.

Junior Partners—You need “referral best practices” right out of the gate.

Advisors on a Plateau—You have heard it said, “Keep doing what you’re doing and you will get what you got.” You have not tried this before. You owe it to yourself and your family.

Webinar Outline

Thinking of you first. Face it, if you are average, at least 40% of your clients have another advisor. To get more than your fair share of referrals, when your clients are in a social situation where referral for a financial advisor is appropriate, they must think of you first. I will show you how.

Spreading the word. Your clients need to be talking about you in such a way that their friends know they are happy with you. You have to give your clients something to talk about. I will show you how.

Close the gap. You have had countless clients tell you, “I referred you to a friend at work.” But the friend never called. That’s the “referral gap”—the difference between the number of clients who refer you and the number of referrals you actually receive. The gap is staggering—as many as 20% of your clients, when surveyed, say they have provided a referral in the last 12 months. But you only got 3% (or other low number), correct? 17% is your referral gap. I will show you how to close the gap.

Thursday
June 18th
4:15 p.m. ET
Register Here
Friday,
June 19th
12:00 Noon, ET
Register Here

Who Can Attend?

This course is open to any financial advisor with at least one client.

Who will benefit most?

Advisors with several hundred clients who want to grow but prefer organic growth.

You will also learn:

  • Why asking for referrals hurts your brand.
  • How to thank clients for their referrals and in the process develop more referrals.
Thursday
June 18th
4:15 p.m. ET
Register Here
Friday,
June 19th
12:00 Noon, ET
Register Here

Best,

Bill Good



Copyright 2015. Bill Good Marketing, Inc. All Rights Reserved.

To unsubscribe from our exclusive emails, click here. Please allow two weeks for your request to be processed.
We apologize for any interim emails you may receive.

Bill Good Marketing, 867 E 9400 S, Sandy, UT 84094 (800) 678-1480

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