by Bill Good Marketing on August 10, 2015




Yes and No

Dear [[Cont_Fname]]:

This is the fourth in a series of conference calls with the Rob Rose Team.

The first was “Double.” It described what happened from January 1, 2009 to Dec. 2010. They did a near perfect double from just over $500K to $1.13 million.

Next came “Double Double.” By Dec. 31, 2012, they had pushed to $2.1 million. Asset growth in 2012 was $65 million.

In August 2014, they did “Double Double, and another Double. They were well on their way to a 3-year double.

Join us now for “Triple Double: Yes and No.” Hear Rob and Matt detail their plan to go from $2 million to $4 million by the end of 2015.

Will they make it?

Yes and No.

Yes on Assets. No on revenue.

Join Rob Rose, his COO, Matt Hicken, his Relationship Manager, Linda Fain, and Bill Good for this lively conference call.


Monday, August 17th
2:00 p.m. ET
Register Here
Thursday, August 20th
4:00 p.m. ET
Register Here

On the way to the third double, they discovered a pothole and made a strategic decision that will delay half of the double.

They are on track for a 3-year double in assets.

But revenue will take an additional year.


You will learn the answer to “Why?” in this call.

In this conversation, you will meet three members of the fabled four-person team that drove revenue by the end of 2015 to $3 million.

Matt Hicken, the Chief Operating Officer, will explain his role.

Linda Fain, Rob’s Relationship Manger, will detail hers.

Rob will describe his role and will explain the road block they hit, and the strategic decision they made.


Monday, August 17th
2:00 p.m. ET
Register Here
Thursday, August 20th
4:00 p.m. ET
Register Here

Make no mistake. This is a call about the Bill Good Marketing System®. But, as with all our webinars, you will learn very important tools that you can implement on your own.

In this webinar, you will learn:

  • Where does the four-person team hit capacity issues?
  • Detailed information on solving capacity with a junior advisor.
  • What is a real Strategic Partner, and how on earth does the Rob Rose team bring in over $22 million/year from them?
  • What you really need in order to double.
  • Why you MUST periodically redefine your business model.

Robert T. Rose started in the financial services industry in 1988. Rob and his wife live in Greensboro, NC with their two youngest of their six children. Rob uses the system and his team to protect his family time.
Bill Good, industry thought leader. In 2013, Bill was named by™ as one of the Top Coaches in the industry. Bill and his wife enjoy spending time with their three kids and six grandkids.
Matt Hicken joined the Robert Rose Group in 2007. Matt currently works as the COO, and co-portfolio manager. Matt lives in Greensboro with his wife and their six children.
Linda Fain, Relationship Manager at Scott & Stringfellow



Monday, August 17th
2:00 p.m. ET
Register Here
Thursday, August 20th
4:00 p.m. ET
Register Here

Call Jill Harper at 888-495-7303 

if you have questions about the Bill Good Marketing System®.


Bill Good


Copyright 2015. Bill Good Marketing, Inc. All Rights Reserved.

TBill Good Marketing, 867 E 9400 S, Sandy, UT 84094 (800) 678-1480

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The 7-Year $3 Million Plan

by Bill Good Marketing on July 29, 2015



The 7-Year $3 Million Plan


In 2012, Josh P. was in the penalty box. His production had fallen below that near fatal mark and his payout was cut to 20%. For most, assignment to the penalty box is a career kiss of death.

But Josh had different ideas.

2012 Production $315,702.

Jan 2013 Started with the Bill Good Marketing System®.

2013 Production $354,350—broke out of the penalty box.

2014 Production $561,376. That’s a 78% increase, not quite the fabled 2-year double, but, we’ll take it.

2015 Current Production (July 27) $401,416; run rate is $696,399. EOY 2015 goal is $850,000. If he hits his run rate, that’s 120% increase over 2012—a solid three-year double. If he hits his EOY goal, that’s a j169% increase in three years.

How did he do it?

He deployed the tried and true strategy we have hard-wired into my system.

1) Keep what you’ve got. IMPERATIVE you focus first on client retention. Josh immediately implemented our client relationship retention formula.

2) Prospect. While Gorilla® fully supports eight prospecting channels, for Josh, there was one choice: cold calling.

As a penalty box resident, his personal income had been cut to $60K. No seminar budget there.

So he ordered a list of business owners with revenue of $2 million to $25 million.

His coach here at BGM helped him put the system in place to track all the leads.

For two years, Josh cold called for three days a week and filled appointments for two days a week!

Payoff: Big time. You see the numbers. Oh, by the way, don’t tell Josh that cold calling doesn’t work today. He thinks it does.

3) Get organized. Our organizational system is built around the four essential functions of the financial services business—FA, Service Assistant, Sales Assistant, and Computer Operator.

Josh did not have the capital to build the team. His firm gave him a tiny fraction of a Service Assistant.

So he boot strapped.

For these first three years, Josh became what we call a dog-cat-bird-lizard. He was, naturally, the FA. He was his own Computer Operator. He did his own service and was his own Sales Assistant. But he had the advantage that each job was organized, complete with checklists, scripts, and processes. Reinventing the wheel was not on his itinerary.

Growing Pains

Josh cannot boot strap any more.

He has 100 clients and $200M in assets. (Yes, you can cold call for HNW clients.) He is doing a lot of portfolio work. His cold calling is suffering. Because he has not had the time to spend on computer operations, his monthly drip letters are now bi-monthly letters.

The system that got him here is starting to fracture.

The solution now is controlled team building.

Right now, AUM is $194 million. When he hits $201 million, he gets a bump in his payout. He invests in 17-24 hours of Computer Operator time. That will put all his monthly drip letters, birthday letters, etiquette letters and email blasts back on track.

His next payout bump is at $206M. Between now and the end of the year, he needs to raise another $12 million. But he’s bringing in more than $2 million/month now. Should be an easy shot. At this bump, December 2015, he brings on a full time Sales Assistant.

This could cost him $50,000/year. He figures this takes his effective payout from 38% to 31%. To break even, he needs to raise about $13M to generate the $131,000 necessary to pay the $50,000 salary.

For his Sales Assistant, he should go the Relationship Manager route. This person manages his client relationships so Josh can keep cold calling.

Now it should be a straight shot to July 2017 when he is forecasting a revenue of $1.5 million and AUM of $287 million.

It’s time to strengthen the team again. He adds a full time analyst to manage the investments.

By July 2018, he has three full-time staff and is generating $3,000,000.

His effective payout is 38%.

What do you think?

Will he make it?

Would you like to give it a try?

We helped Josh.

If you take direction well, if you have a burn to grab the brass ring this industry tantalizingly offers, then:

Call Jill Dobbola

You have some questions. We have some answers.




Copyright 2015. Bill Good Marketing, Inc. All Rights Reserved.

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We apologize for any interim emails you may receive.

Bill Good Marketing, 867 E 9400 S, Sandy, UT 84094 (800) 678-1480


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Get Ready for Fall Seminar Season

July 6, 2015

      Get Ready for Fall Seminar Season   Please attend my educational webianar: Thursday, July 9th 12:00 Noon, Eastern Time Register Here and Friday, July 10th 10:00 A.M. Eastern Time Register Here GET READY FOR FALL SEMINAR SEASON YES, SEMINARS WORK TODAY IF … … you get seven things right. Miss one of […]

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Referrals Without Asking

June 15, 2015

    Referrals Without Asking Please attend “Referrals without Asking”—an educational webinar featuring Bill Good. Thursday June 18th 4:15 p.m. ET Register Here Friday, June 19th 12:00 Noon, ET Register Here Back in the 1990s, I became the first sales manager in world history to tell his sales team, “Quit asking for referrals. It’s killing […]

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Campaigns and Speedbuttons: 2 + 2 = 10

April 16, 2015

    Campaigns and Speedbuttons: 2 + 2 = 10 Please join me for a client only webinar on two of the most powerful tools in the system: Campaigns and Speedbuttons®. What You Will Learn: Campaign Navigation: How to move around the screen to get exactly the information you need. Campaign Hygiene: That’s right, you have to […]

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Best Practices—Three or Four Channels Bringing in New Assets

April 13, 2015

    Best Practices—Three or Four Channels Bringing in New Assets   Sadly, we will not enjoy the pleasure of your company at our Users’ Conference in Chicago. However, you can participate in spirit with the conference DVDs. And you can save $200 if you act now rather than think about it. The concept of […]

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Assets Fly: What Happens to Your AUM When Clients Die?

March 23, 2015

    Assets Fly: What Happens to Your AUM When Clients Die? If a substantial percentage of your clients are retired; If a good percentage of them will be dead in ten years; If you will NOT be retired in ten years; Then you need to attend this webinar: When Clients Die, Assets Fly: A […]

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REASSESSING 2015: A Market Strategy Webinar for Advisors

February 25, 2015

      REASSESSING 2015: What the Market is Doing and What You Should Do about It A Bill Good Marketing Market Strategy Webinar Featuring John Thomas The Mad Hedge Fund Trader Thursday, March 5th 4:30 PM ET Register Here Is the bull market over? Taking a breather? Is the party over? What should you […]

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Get Better Organized—A Bill Good Educational Webinar

February 18, 2015

  Get Better Organized—A Bill Good Educational Webinar I want to invite you to attend my “Get Better Organized” educational webinar.I recently did a fascinating web search. I Googled “Benefits of Getting Organized.” The search returned: • Less stress • Relax more • More family time • Improved health • Better example for kids • […]

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Relationship Mapping: A Vital Tool to Expand Your Network and Influence

February 3, 2015

    FOR BGM SYSTEM SUBSCRIBERS ONLY Relationship Mapping: A Vital Tool to Expand Your Network and Influence Webinar for BGM Clients and Team Friday, February 6th 12:00 Noon Eastern Time Register Here A relationship map is a tool in the Gorilla software that shows how your clients are connected to the important people in […]

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